Array Mobile App
Your Moving Solution, Simplified.
My role:
Product Designer
My responsibilities:
Concept Development, UI/UX Design, Market Research, Wireframing, User Research and Feedback, Prototyping, Usability Testing, Branding.
Project timeline:
2 months
About Project:
As a Product Designer for Array, my aim was to design an app that simplifies the moving process. I focused on creating a clean and functional interface, ensuring users can easily find movers, filter reviews, compare prices, and track their move — all in a few simple steps.
847,100
people moved to New York and moved from it between 2021 and 2022
What was the problem?
If you go to Google and search for moving services in NYC, you'll get a long list of moving companies. The problem with that is, just to check the price for moving two of your boxes, you have to go back and forth between each of the links. Navigating the crowded landscape of moving services in New York City is overwhelming, with users struggling to find reliable movers amid numerous options. The app aims to streamline this process, providing a one-stop solution for both service providers and those in need of moving assistance.
Market Research
Who is the Supposed Target Audience?
Movers
-
Individual Movers
-
Established Moving Companies
Residents
Individuals or families planning to move within/out of/to New York.
Research
In order to gather valuable insights for the app design, I conducted both qualitative and quantitative research methods. Qualitative research included interviews with 5 participants, while quantitative research consisted of an online survey completed by 20 respondents. Through these research methods, I was able to gather valuable insights that informed the design of the app, including features and user experience.
63%
of interviewed shared that, it is 4 out of 5 important to have communication with movers in one place
77%
of interviewed shared that, it is 4 out of 5 important to have communication with movers in one place
89%
of interviewed shared that, it is 5 out of 5 important to be able to COMPARE prices with other moving companies in one place
User Interview Evaluation: Movers
“Finding clients can be a struggle in such a competitive market. Having a platform where I can showcase my services to a wider audience would be a game-changer”.
Individual with the willingness to move
“As a professional moving company, the ability to expand our reach, connect, and enhance visibility and credibility, ultimately increasing our business opportunities and revenue streams is invaluable”
Professional Moving Company Owner
Style Guide
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The app's visual design was carefully crafted to provide a clean and modern interface that aligns with the app's overall goals.
Onboarding Screens
Obstacles
I would like to stop here at this screen.
As I have mentioned a few times this app is also about helping those individuals with vehicles to get a side hustle. However, after my research on the legality of this project, I learned that individual movers need to have company under them even with their single vehicle in order to move people in NYC. So unfortunately it will not make any difference in the sign-in process between individual movers and moving companies.
Prototype
Book Moving
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Mover's Dashboard
My challenges
- Ensuring legality
- Creating a platform where all moving companies could coexist seamlessly
Next Steps
- Create a Business Model
- Design and Develop a fully functional MVP
- Further enhancements could include integrating features such as GPS location tracking, and real-time updates on service availability.