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Tie Aprons LLC
Tie Aprons is a company and self-titled homemade dish selling platform that I co-founded in 2020. Tie Aprons is intended for everyone who loves homemade food, discovers recipes, and wants to sell foods.
It is also available for iOS and Android.
My Responsibility
As a Co-founder, and UI/UX designer to work on logic, user flow, do research, custom illustration, UX writing, A LOT OF TESTING, and branding
Problem
We saw a lot of unemployed women, during the pandemic they were our target audience as home cooks. Some of them lost their jobs, some quit, and had nothing to do except cook for the family. As well as chefs who also lost their jobs. However, some of us prefer homemade food rather than a restaurant. So can't all of them cook and sell their food in one place?
Goal
Our question was, "How might we make cooks' life easy, and make their livings by selling homemade food in any situation. Our headline is "Cooking should never be a chore", I once heard Gordon Ramsaysaying that, and I couldn't agree more. Cooking is not just a chore.
The goal was to create an Application. Even though the concepts were new to us, we were sure that a project of this magnitude, would be an enormous experience for us.
Research Insights
To identify problems that exist within recipe and food delivery apps, also the preference of ordering food. I created a survey with questions to discover the motivations behind a user's decision.
After surveying people and analyzing their responses, I discovered that users definitely would prefer to order homemade (cheap) food, as well as sell their own food.
Competitors
Even if the concept of the App is unique, there is no shortage of food delivery or recipe apps in the app marketplace. So there is not anything like it so far, we only have indirect competition such as Uber Eats, Postmates, or DoorDash.
User Persona's
User Flow Drafts
Low-fidelity Wireframes
Custom Illustrations
Logo Sketches
Colors
Scan to go to the App
